Best-in-Class Monitoring, Protection, & Recovery
Million Protection Package™
Identity Restoration Specialists
Call: 1 (800) 850-9746
Symantec, known for their leading anti-virus & cybersecurity software Norton, acquired LifeLock in 2017. The acquisition combined two leading organizations in the digital security field creating the largest and most capable digital security provider to date. This puts LifeLock leaps and bounds ahead of the pack providing even more value for anyone looking to purchase identity theft protection as it adds additional layers of security to an already stellar product.
When most people think identity theft protection, they think LifeLock. Since their aggressive marketing practices over 10 years ago where CEO, Todd Davis, drove around New York City flaunting his social security number fearlessly to now, LifeLock has led the way in both marketing itself as a leader in identity theft protection but also backing it up by evolving its product to consistently evolve the identity protection market. Before we get into our likes and dislikes, it’s easy to see why LifeLock is our top pick.
- Our #1
What We Like
We love the product evolution of LifeLock’s service and their constant investment into providing the best memberships possible for consumers. As technology and personal information monitoring becomes more robust, LifeLock stays at the forefront of those changes and incorporates elements that will yield comprehensive protection for its members, especially when compared to free credit monitoring services.
In 2012, LifeLock acquired ID Analytics, an enterprise risk management and consumer behavior insights technology used by both government agencies and U.S. corporations alike. With access to ID Analytics data, LifeLock holds a significant advantage from a technology standpoint over its competitors.
LifeLock’s membership options are also a big plus to their overall identity theft protection service offering. Not everyone has the same income levels, the same risk level, or same behaviors online or offline, but anyone can fall victim to identity theft. LifeLock’s membership plan variety allows consumers to choose between the following 3 levels depending on needs and assets to protect (LifeLock Junior® membership is available only along with an adult membership.
- LifeLock Standard™
- LifeLock Advantage™
- LifeLock Ultimate Plus™
- LifeLock Junior®
In addition to providing an excellent identity protection product, they are also highly motivated in providing the highest quality customer service. We’ve heard numerous stories of LifeLock Identity Restoration Specialists developing long term relationships with LifeLock customers once those customers have experienced fraudulent activity and are in need of resolution and restoration. This is a testament to LifeLock’s care and dedication to its customers.
The evolution of their identity theft protection is also a big LIKE for us. With LifeLock’s premier products, LifeLock Advantage™ and LifeLock Ultimate Plus™, members receive credit reports and scores1 as part of their membership, all accessible through their online member portal 24/7.
What We Don’t Like
There’s not much that we don’t like about LifeLock when we review its position in the identity theft protection space. After all, it has a price point that’s accessible for pretty much anyone and in our opinion provides the best identity theft protection service available, what’s not to like?
The Bottom Line
The bottom line is simple, if you’re going to invest in the safety of your personal information and purchase identity theft protection, your money is best spent enrolling in LifeLock. LifeLock’s memberships provide excellent and reliable protection at a great price.
LifeLock and ASR are so confident that you’ll be satisfied with the service, that through this LifeLock review we’re offering 10% off your membership for the first year! Click here to see plans and pricing and enroll online.
How LifeLock Works
LifeLock identity protection services offer three layers of protection, “We Scan & Alert, We Defend, We Restore.” And LifeLock separates itself with the addition of proprietary technology and the experience as an industry leader to add confidence and trust behind its platform.
Without a doubt LifeLock offers robust identification and detection capabilities when compared to other providers through its ID Analytics data & technology capabilities. No other identity theft protection provider has access to the visibility and algorithmic insight that LifeLock’s ID Analytics provides through its technology platform.
Another advantage of LifeLock comes in its “Alert” phase of identity protection. LifeLock also delivers best in class alerts when something goes wrong. Let’s take a closer look:
Proprietary LifeLock Identity Alert® system† notifies customers of personal information use. Notifications can be received via text, email, or by phone (phone alerts made during local business hours) – you get to choose. Additionally, it’s not just an alert as these notifications are interactive and require the customer (you) to verify the transaction.
If LifeLock detects suspicious activity on a customer’s account and have been notified and verified that the event was suspicious, the LifeLock U.S.-based Identity Restoration Specialists steps in.
We know what to do. LifeLock’s U.S.-based Identity Restoration Specialists are ready to help with identity theft restoration. And if your identity is ever compromised, an Identity Restoration Specialist takes charge.
Most people familiar with identity theft protection services are familiar with LifeLock’s Million Dollar Protection™ Package**. But what exactly does that mean? No, they’re not going to give you a million dollars if your identity is stolen and no they’re not going to repay you if you incur damages up to a $1,000,000 as a result of ID theft.
What LifeLock’s team will do is come to your aid in helping resolve your identity theft event every step of the way. So, what about the Million Dollar Protection™ Package**, right? With their Ultimate product, LifeLock will spend up to that amount to back your restoration and remediation expenses like lawyers, investigators, or anyone needed to get your life back on track. Members of the LifeLock’s Advantage service receive $100,000 in remediation services and Standard customers receive $25,000. Additionally, included in your membership and Million Dollar Protection™ Package** are reimbursements for expenses that you incur along the way including:
- Document replacement fees
- Child and/or elderly care
- Fraudulent withdrawals
- Travel expenses
- Lost wages
Expertise & Knowledge Base
As a LifeLock member you’re benefited with all of the great assets listed above but what’s rarely mentioned is LifeLock’s leadership, experience, and overall expertise in the world of identity theft and fraud.
LifeLock provides significant resources to its customers and even those who are not customers to educate and inform on the realities of ID theft. You can also point to LifeLock’s unprecedented involvement in the community through programs like the law enforcement education, CyberWatch, ETPRO, and the C3 conference as additional backbone to their industry leadership.
LifeLock Plans & Pricing Review
LifeLock has continually evolved its product that started as just one identity protection solution to what is now a suite of services to fit a variety of needs based on what the consumer is looking for. Here’s a quick and easy breakdown of each LifeLock product.
The entry level product of LifeLock’s suite of services, LifeLock Standard™, offers more than entry-level identity theft protection. LifeLock Standard™ identity protection includes:
- LifeLock Identity Alert® System
- Lost Wallet Protection
- USPS Address Change Verification
- Dark Web© Monitoring
- Reduced Pre-Approved Credit Card Offers
- Live Member Service Support
- Identity Restoration Support
- $25,000 Lost Funds Reimbursement**©
- Million Dollar Protection™ Package**
- Regular Price: $9.99/mo (plus applicable sales tax)
LifeLock Standard™ Review
During our review of LifeLock’s products we found that all of them from top to bottom provide solid protection and resolution for identity theft. Beginning with LifeLock Standard™ as their base product is a great place to start. Our LifeLock Standard™ review shows that this service provides good protection at a very affordable price, especially when combined with ASR’s 10% off your first year offer. Subscribers get protection from LifeLock’s proprietary Identity Alert® System as well as their base services listed above, which we’ve come to find during our review of LifeLock is leaps and bounds ahead of the competition.
LifeLock’s intermediate product services those consumers who are looking for more than the basic level of protection provided in LifeLock Standard™ but maybe don’t want to spend the $30 per month cost of the Ultimate Plus product, or simply don’t have a need for that level of protection. LifeLock Advantage serves that consumer well and comes with all services included in LifeLock Standard™ as well as:
- Fictitious Identity Monitoring
- Court Records Scanning
- Data Breach Notifications
- Credit Card Activity Alerts†
- Checking and Savings Account Activity Alerts†
- Online Annual Credit Report
- Online Annual Credit Score
- $100,000 Lost Funds Reimbursement**©
- Regular Price: $19.99/mo (plus applicable sales tax)
LifeLock Advantage™ Review
Our Review of LifeLock Advantage™ as a stand-alone product was eye-opening and impressive. For the cost of service, we don’t find more value anywhere in the market. In addition to the great protection and resolution you receive in LifeLock’s base product, LifeLock Standard™, with Advantage™ you get the addition of monitoring of your financial accounts such as checking, savings, and credit accounts. If you’re at the point of reviewing LifeLock products to enroll in, take a heavy look at LifeLock Advantage™ because it’s value is hard to beat.
LifeLock Ultimate Plus™
If you couldn’t tell by the name, LifeLock Ultimate Plus is the flagship and most comprehensive level of coverage offered by LifeLock and includes everything in theLifeLock Standard™ and Lifelock Advantage™ plans, plus:
- Checking and Savings Account Application Alerts
- Bank Account Takeover Alerts
- Investment Account Activity Alerts
- Credit Inquiry Alerts
- Online Annual Three-Bureau© Credit Reports
- Online Annual Three-Bureau© Credit Scores
- Monthly Credit Score Tracking
- File Sharing Network Searches
- Sex Offender Registry Reports
- Priority Live Member Service Support
- $1,000,000 Lost Funds Reimbursement**©
- Regular Price: $29.99/mo (plus applicable sales tax)
LifeLock Ultimate Plus™ Review
Reviewing LifeLock Ultimate Plus™ is easy, just try to find what it doesn’t provide because all of the important items are taken care of in spades. Protection from Lifelock’s ID Analytics and Identity Alert® System, financial activity monitoring, investment account monitoring, dark web monitoring, credit reports and scores, LifeLock’s online member portal with all the bells and whistles, and who can forget their 24/7 live member support team and Million Dollar Protection™ Package**. Review LifeLock Ultimate Plus™ and you’ll find that it has it the bases covered for a very fair price. Our top recommended identity theft protection product hands down.
Additional LifeLock Products
LifeLock offers additional products outside of its primary three identity theft protection solutions listed above in an effort to provide consumers and families with everything they need to help protect themselves and their families identities in today’s digital world filled with threats to your personal information. Those products include.
As an add on product to LifeLock’s adult plans listed above, they offer LifeLock Junior® designed to provide identity theft protection for children under the age of 18 as their identities can be stolen just as anyone else. Services for this product include several of those that are available in LifeLock’s adult products but only those that apply to children. Included services are:
- LifeLock Identity Alert® System
- Lost Wallet Protection
- Dark Web Monitoring
- Credit File Detection
- File-Sharing Network Searches
- Live Member Service Support
- Identity Restoration Support
- Million Dollar Protection™ Package**
- Regular Price: $5.99/mo (plus applicable sales tax)
LifeLock Member Support Review
LifeLock members have access to excellent member amenities including a fully interactive member portal as well as live 24/7© live member support. The member portal (more details below) allows you to access and view your alerts, identity protection tips, view your credit score, and setup your account.
As a member of any LifeLock plan, you have access to their 24/7© live member support team and Identity Restoration Specialists. In the event of identity theft the LifeLock support team members will work with victims from start to finish in helping restore their identity and any compromised items.
General Support: 1-800-987-6543
Member Services: Access Via Member Portal
Through the LifeLock member portal dashboard, users can see a snapshot of all critical information associated to their identity and LifeLock services. From here, users can drill down deeper into setting up their account, viewing their alerts and notifications, reviewing their credit score (if enrolled in a plan that includes one), and more.
Account setup is a cinch! Within the Manage Account tab you simply click “Add Account,” select your financial institution, and enter your password then LifeLock does the rest by monitoring all of your transactions through their proprietary ID Analytics software and notifying customers for purchases over a certain amount.
You can also access your credit score and view changes to your score over different time periods with LifeLock Advantage and LifeLock Ultimate accounts (refer to our Pricing section for credit report and score frequency and number of bureaus reported with each plan). LifeLock also provides score factors that contribute to where your score is and why at any given time – these are the same data points provided by the credit bureaus.
LifeLock was founded and currently based in Tempe, AZ by Todd Davis and Robert Maynard in 2005 to bring to market an American identity theft protection company intended to identify and potentially stop fraudulent credit and non-credit related activities on an individual’s personal information. Amidst controversy in 2007, Maynard left the company leaving Davis as the sole CEO. Soon after, LifeLock and TransUnion came upon an agreement to automate the process of notifying customers of potentially harmful use via their credit reports. Later, LifeLock evolved its detection capabilities with the acquisition of ID Analytics following a round of funding in March of 2012. LifeLock announced its initial public offering shortly thereafter and released stock to the market in Q3 2012. In late 2013, LifeLock reviewed and added to its stable of services the Lemon Wallet through an acquisition costing the company $42.6 Million.
LifeLock, Inc. was traded on the New York Stock Exchange (NYSE) under the ticker symbol LOCK. The company made its initial public offering (IPO) on October 3, 2012 at a starting price of $9.00 per share with a total volume offering of 15,700,000 shares. The stock saw a gradual increase in its price reaching a high of over $22.00 per share but seeing a low after news of a pending FTC investigation announced on July 21, 2015 of $7.18 per share (updated August 17, 2015). Since then, LifeLock was acquired by Symantec Corporation in 2017 and now offers plans that bundle both LifeLock and Norton antivirus products for more comprehensive information protection services.
Frequently Asked Questions
What will LifeLock do for me?
LifeLock is a leading identity theft protection company, and they’re committed to providing you with an experience you’ll want to tell your friends about. You’re getting comprehensive protection on their premium plans with personal information monitoring as well as a Million Dollar Protection™ Package if you fall victim to identity theft. This includes reimbursement for stolen funds and coverage for personal expenses, each with limits of up to $25,000, up to $100,000, and up to $1 million based on the limits of your plan.
How much will LifeLock cost me?
LifeLock Standard protection starts at $9.99 a month, while the mid-grade plan is $19.99 a month and the ultimate protection is $29.99. Their plan solely for those under 18 years of age is $5.99 with a paid adult membership. Note that all pricing is per person and does not include applicable sales tax.
Will LifeLock help me after identity theft happens to me?
LifeLock’s US-based identity restoration team is available to support your restoration needs during business hours. However, LifeLock’s provides 24/7 member support so you always have support in case of an emergency.
Is LifeLock a scam?
No. The company has a loyal customer base, and while they don’t have a perfect grade from the BBB (B+), their efforts have been noticed and the company continues to thrive.
How legitimate is LifeLock’s service?
LifeLock has thousands of reviews from satisfied customers who use their product and vouch for the value it provides through their positive review. In aggregate, LifeLock’s average review rating is 4.5 stars according to LifeLock.com.
Will using LifeLock affect my credit score?
Is it safe to give Life Lock my information & SSN?
Can I cancel my LifeLock account anytime?
Yes, and you will receive a pro-rated refund as long as you purchased your plan directly through Life Lock. Should you have done it through a third party, you will not receive a refund.
Can I cancel my LifeLock account online?
You can cancel online through your account portal if you choose any of the protection plans.
Can I do what LifeLock provides myself?
Not everything – there are some services LifeLock provides that customers can do themselves. LifeLock is not merely checking your credit report the same way you could do every month. They have advanced technology to monitor and protect you, and they put their resources to good use. Their knowledge and computer power extends far beyond the standard individual.
How does LifeLock collect my credit score?
LifeLock pulls reports from all 3 credit bureaus once you sign up.
Does LifeLock offer family plan options?
They do not have an express family plan, but they do have LifeLock Junior which is available with a paid adult plan for an additional $5.99 plus applicable sales tax.
How does LifeLock protect my identity?
LifeLock scans hundreds of millions of data points looking for uses of you personal information, and with proprietary technology, and their Identity Alert® system notifies you to a wide range of potential threats to your identity.
Where is LifeLock located?
LifeLock’s headquarters are located in Tempe, Arizona,
No one can prevent all identity theft.
† LifeLock does not monitor all transactions at all businesses.
* Reimbursement and Expense Compensation, each with limits of up to $1 million for Ultimate Plus, up to $100,000 for Advantage and up to $25,000 for Standard. And up to $1 million for coverage for lawyers and experts if needed, for all plans. Benefits provided by Master Policy issued by United Specialty Insurance Company (State National Insurance Company, Inc. for NY State members). Policy terms, conditions and exclusions at: LifeLock.com/legal.
1 Credit reports, scores and credit monitoring may require an additional verification process and credit services will be withheld until such process is complete.
2 For LifeLock Ultimate Plus™ three bureau credit monitoring, credit monitoring from Experian and TransUnion will take several days to begin.
This site is not owned or operated by LifeLock, Inc. and the contents of this site are either under the exclusive control of LifeLock.org or other third parties not under the control of LifeLock, Inc. Any representations contained in this site are those exclusively of the site owner and not LifeLock, Inc., and LifeLock, Inc. is not responsible for the accuracy of any such representations. The site operator may receive compensation from sales made through this site. Copyright 2014 LifeLock.org. LifeLock, LifeLock Ultimate, the LockMan Logo and “Relentlessly Protecting Your Identity” are trademarks or registered trademarks of LifeLock, Inc.
Latest LifeLock Reviews on AllSecurityReviews.com
William J. P.'s review of LifeLock
I was unahappy that There was no place to input the PROMO CODE they sent me for a 30% discount .
Scott's review of LifeLock
The best team to have in your life is ” Lifelock”
Jeff S.'s review of LifeLock
The protection works, however, their phone support system is by far the worse I have ever experienced in my entire life.
It makes you say and spell out your name, and never gets it right. Some advice, use the “F” word and it will transfer you to an agent. takes a couple of minutes.
Then they want your FULL soc. number and birthdate, and they are clearly offshore. This does not give me confidence in their ability to protect my identity.
After you give them all your information, you discover that they cannot do anything for you, and have to transfer you to a “supervisor” or :”member services”….Back into the phone systems, Press 1 to waste your time.
Whoever designed or manages their support group should not only be fired, but be drawn and quartered.
Jared K.'s review of LifeLock
I had protection through my costco membership before and it was terrible, bad customer service and i had no idea what i was paying for. I cancelled that service and switched to LifeLock, great service, friendly assistants. Great company.
Sunshine O.'s review of LifeLock
Lifelock’s system to enter banking information connection fails and your customer service disconnects after 10 minutes of talking to some idiot that didn’t know how to do her job this has happened several times over 3 days!
Steve J.'s review of LifeLock
customer service sucks
Steve's review of LifeLock
I’ve now been a LifeLock member for about 2 or more years and I had a free service through our work as well since our insurance provider got hacked. So Lifelock has worked pretty good for me so far as to having credit ran or big transactions in my bank account. Sometimes the service is a bit slow! I have everything set to my liking in the settings of lifelock and so far so good. I also have my young boy on the Jr plan as any S.S. information is available to steal these days. Lifelock did detect a hit on my son on the Deep Dark Web, not sure what the process was when that happens. So far after having all of my information stolen just like the millions of us, I don’t really want to take a chance. After all lifelock does offer the $1 million guarantee!! My odds of being hit with fraud are probably pretty slim, but it’s better to be prepared for a situation than say Oh Dam afterwards!
I will continue to use the service and pay for the standard plan.
Patrick's review of LifeLock
Had for a very short time now and they have checked on minor transactions but went and bought a new Harley never asked about finance or checking of credit – if it was indeed me? Went and bought a new truck, same thing. I am kind of wondering did I make a huge mistake providing all of this info and all they send me is did you withdraw $300, what the he!!?
Tanya A.'s review of LifeLock
Have lifelock for my hole family. I started with my husband and I and added the my kids later on. Love the service, happy to have it protecting us!
Monzell C.'s review of LifeLock
Linda E.'s review of LifeLock
I had LifeLock for a very short time. Whether or not their services are effective, I cannot say, but use of my identity was rendered unto me alone before, while, and after giving them my business. I leave them one star because they sent me a letter in the mail and in bold print was the phrase, “We miss you…” A company known to protect identities blatantly announces to anyone who happens to see your mail that your identity is not protected, therefore theirs for the compromising…? Bad form.
Koyi A.'s review of LifeLock
Lifelock is simply one of the companies established to protect personal information and the consumers. The members of the company receive credit reports. I definitely like the company.
Mark C.'s review of LifeLock
I have had LifeLock for several years. It is amazing that when I have applied for a loan or Credit Card, I was always notified in minutes f the application and asked if I made it. I have also had credit monitoring form Experian as a result of a breach at a major retailer. The notification came from that service 7 days later. The horse would have been out of the barn if I wasn’t the one making the application. I have LifeLock Ultimate.
Petey's review of LifeLock
Off to a bad start – spent over 30 minutes providing 2 SSN’s, 2 birthday dates, 1 address, 2 telephone numbers, must have repeated this stuff 4 times each, provided credit card info, email, agent did not ask authentication number on back of card. agent could verify my name & SSN but was unable to verify my wife’s SSN and name. The verification problem resulted in my wife being assigned to some “basic” plan, which according to the agent was set up for situations like this. A huge amount of monotone verbiage to describe plans. After all was done agent attempted to transfer me over to “customer service” but was unable to transfer call and provided a telephone number. Agent said he would send confirmation number to email and welcomed me to Life Lock.
I then called number and provided my name and other info without results – they had no record of my acceptance – and finally got to talk to some other person who then transferred me back to sales – like a circle.
Not wanting to waste another 30 minutes I declined to go through the entire process again and hung up.
Life lock appears to have shabby cheap customer service. I verified that my credit card was not charged.
If Life Lock cannot handle a simple sale and verify a person’s SSN status when read from a SSA 1099 it does not look that Life Lock could be trusted to perform 24/7 credit monitoring and protection.
Looks like I will keep on shopping – you get what you pay for – cheap does not cut it.
Stephanie A.'s review of LifeLock
We enrolled in Lifelock for several years. Our credit card was used out of state frauduantly and we were not notified by Lifelock. When I reviewed my credit card statement I found over $500 in unauthorized uses. I contacted the credit card company and then Lifelock. They said they don’t do anything unless the credit card company doesn’t investigate and resolve the problem. All along we thought life lock was protecting our credit. What a mistake. Be aware
Chris A.'s review of LifeLock
I have had Lifelock for the past three years. I never received an alert when I moved and opened new utility accounts last year (new accounts for services that I did not have before). Someone opened a credit card account in my name and I called Lifelock and asked why I didn’t receive an alert. I was told that if I wanted an alert on an account being opened in my name, I would have to get the more expensive version of Lifelock. What the hell am I getting for my money? I will never use them again.
Kay A.'s review of LifeLock
I like you, keep up the good work
Deborah's review of LifeLock
Registered on Sunday 26, 2117 then tried to go to customer to add more info and they could not find me.
Went back to register again, said they couldn’t find the original. Started all over and paid for it, never got an email from them. So started today Monday 27th, still no email and still could not find me.
I talked to 5 people today and was disconnected each time right after giving my name. This is not a good start with LIFELOCK. I just want to get this over. Identity stolen last week and LIFELOCK was recommended to me. Please get your phone lines fixed and take care of your customers. STILL WAIITING for email to verify if new enrollment did their job.
Sherrill L.'s review of LifeLock
WELL WORTH THE MONEY…..
Jim D.'s review of LifeLock
I think they fall short when it comes to credit cards being used elsewhere and I get notices from my bank days before life lock even knows and I received a notice from lift lock one month later on credit issues.
Lourdes's review of LifeLock
My house was broken into about 6 months ago and the thieves stole a bunch of papers and stuff with personal information on it. They even got my sons birth certificate! I immediately signed up for LifeLock and have been very happy with the service. Last week I got an alert about someone trying to use my credit at Verizon for something and LifeLock was able to stop it before anything bad could happen. I’m sure this was the same jerk trying to use my name and am so thankful I had LifeLock when he did!
Linda's review of LifeLock
I’ve had Lifelock for about 4 months and am happy with the service so far. Setting up my account was easy and I like the bank account activity alerts that I get emailed to me as well as the free credit score tracking on my account page. Overall, I’m happy with Lifelock’s service.
Justin's review of LifeLock
I’ve been a member for a bit over 2 years. Lots of players in this market but LifeLock has been around the longest with the proven history, the two biggest reasons I went with them over the others. Overall mostly happy with the service, I get notified whenever credit is applied for in my name (ie: I buy a new car/house, or get credit card), when changes are made to my financial accounts, etc.
Dayna's review of LifeLock
Even though a little pricey for my budget LifeLock is great for ID Protection (but I guess you get what you pay for). Their website is very user friendly and it’s really easy to set up your accounts. They provide excellent customer service should you have any questions or concerns. In addition to everything else they monitor all your accounts very thoroughly with timely information and updates.
Jeff's review of LifeLock
I’ve had LifeLock for almost a year now and am very happy with the service. After having setup all of my account info and personal information in their member portal (which was very easy), its clear their system is keeping track of my transactions and monitoring financial activity by the frequency of alerts they send. However, I do wish they were a little more timely as it sometimes takes a day or two before I receive an alert about a purchase I’ve made.
I haven’t had any issues yet with fraudulent activity to REALLY see what their made of but I’m confident that if something we’re to happen I’d be in good hands with them.